Freddy Ehlers is an Ecuadorian communicator, who has been working in television and mass media since 1970. His series on Latin America Let's Talk About Ourselves (1979) became the first of its kind to show the cultural and natural values of the Andean region.
In 1990, he began with the production of a programme called La Television, a programme, which emphasizes environmental issues. One of the objectives of La Television is to create, amongst Ecuadorians, an awareness and a concern for their environment. It has become the most popular of all Ecuadorian productions and has the highest ranging of all TV programmes.