The involvement of the private sector in environmental awareness in Thailand has acquired a new vision with a project called Think Earth.
This project, conceptualized by Phornthep Phornprapha has to date mobilized over 250,000 students from government and private schools to participate in helping solve environmental problems at an early age.
In the past two years he has been able to disseminate conservation awareness, throughout the country, as well as plant half a million trees to revive Thailand's dwindling forests. To sustain this activity, Phornthep founded a Forest Ranger Fund, which also supports the Huaykakaeng Wildlife Sanctuary.
For his efforts, in 1992, Phornthep received the Best environment Conservationist Award and the Best Public Promotion on Environmental Issue Award from the Thailand Marketing Awards.